Behind the Design || The Chosen 1

Hailing from Tokyo, Japan, what some call the global epicenter of sneaker collecting, atmos has had a long standing relationship with Nike. Working on their first collaboration back in 2001, one of atmos most revered collaborations was the elephant print and jade accented Air Max 1 released in 2007. Nearly ten years later, the design would go on to win Nike’s Vote Back campaign during Air Max Day 2016 for a return as part of this year’s Air Max Day celebration. Thanks to the collective voice of the community, the Air Max 1 atmos elephant was voted back amongst 100 other Air Max icons.

 But, how did the "Chosen 1" come to life? How did it become so iconic and revered by many?