Sneaker Broker || Short Documentary

Yeezys sell out nearly instantly due to backdoor-ing, bots and resellers. Sneaker resellers are somewhat of a pariah of the culture; their occupation is taboo and they largely fly under the radar. Yuanrun Zheng, better known in his circles as “23Penny” or “Z,” is the Sneaker Broker. He has a personal sneaker collection of over 500 pairs, but, for him, sneakers are just business. Z takes us on an unprecedented look into the world of resellers. 

SNEAKER BROKER from Inkwell Films on Vimeo.